1. Data Protection at a Glance

General Information
This notice provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in this privacy policy.

Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator, whose contact details can be found in the imprint of this website.

How do we collect your data?
Your data is collected in part by you providing it to us. Other data is automatically collected by our IT systems when you visit the website. This data primarily includes technical information (e.g., internet browser, operating system, or the time of page access).

For what purposes do we use your data?
Some data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time free of charge. You also have the right to request the correction, blocking, or deletion of this data. For this and other questions regarding personal data, you can contact us at any time using the address provided in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

2. General Information and Mandatory Information

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

Note on the Responsible Entity
The responsible entity for data processing on this website is:

Email: [email protected]

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. An informal notification by e-mail to us is sufficient for this. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Complain to the Competent Supervisory Authority
In the event of data protection violations, the affected person has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is located. A list of data protection officers and their contact details can be found at the following link: Data Protection Officers.

Right to Data Portability
You have the right to have data that we process based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. An encrypted connection can be recognized by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website
After the conclusion of a paid contract, you are required to provide us with your payment data, which is necessary for payment processing. Payment transactions using common payment methods are carried out exclusively via an encrypted SSL or TLS connection. An encrypted connection can be recognized by the address line of the browser changing from “http://” to “https://” and by the lock symbol in your browser line. With encrypted communication, your payment data transmitted to us cannot be read by third parties.

Information, Blocking, Deletion
You have the right, within the framework of applicable legal provisions, to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right to correction, blocking, or deletion of this data. For this and other questions regarding personal data, you can contact us at any time using the address provided in the imprint.

Objection to Advertising Emails
We hereby object to the use of contact data published as part of the imprint obligation for sending unsolicited advertising and informational materials. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam emails.

3. Data Collection on Our Website

Cookies
Our website partially uses so-called cookies. Cookies do not harm your computer and do not contain viruses. They are used to make our offering more user-friendly, effective, and secure. Cookies are small text files stored on your computer that your browser saves.

Most of the cookies we use are called "session cookies." They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, as well as to activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.

Cookies that are necessary for the execution of the electronic communication process or to provide certain functions you wish to use (e.g., shopping cart function) are stored based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your surfing behavior) are stored, these are treated separately in this privacy policy.

Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files that your browser transmits to us. This includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

A merging of this data with other data sources is not performed.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored for the purpose of processing the request and in case of follow-up questions. We do not share this data without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by e-mail to us is sufficient for this. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after the processing of your request is completed). Mandatory legal provisions—especially retention periods—remain unaffected.

Registration on This Website
You can register on our website to use additional features on the site. The data you enter for this purpose will only be used to utilize the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full; otherwise, we will reject the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. An informal notification by e-mail to us is sufficient for this. The legality of the already performed data processing remains unaffected by the revocation.

The data collected during registration will be stored as long as you are registered on our website and will be deleted afterward. Legal retention periods remain unaffected.

Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done based on Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We collect, process, and use personal data about the use of our internet pages (usage data) only to the extent necessary to enable the user to utilize the service or to bill.

The collected customer data will be deleted after the completion of the order or the termination of the business relationship. Legal retention periods remain unaffected.

Data Transmission Upon Conclusion of Contracts for Online Shops, Dealers, and Goods Shipping
We only transmit personal data to third parties if this is necessary for the execution of the contract, for example, to the companies tasked with delivering the goods or to the credit institution responsible for processing the payment. Further transmission of the data does not take place or only if you have expressly consented to it. A transfer of your data to third parties without your explicit consent, for advertising purposes, does not occur.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

4. Social Media

Pinterest Plugin
Our site uses social plugins from the social network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you access a page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the visited websites that also contain Pinterest features, the type and settings of your browser, the date and time of the request, your usage of Pinterest, and cookies.

Further information on the purpose, scope, and further processing and use of the data by Pinterest, as well as your related rights and options for protecting your privacy, can be found in Pinterest's privacy policy: Pinterest Privacy Policy.

5. Analysis Tools and Advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies." These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.

IP Anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

Browser Plugin
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the features of this website in full. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: Google Analytics Opt-Out.

Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which prevents the collection of your data during future visits to this website: Disable Google Analytics.

Further information on handling user data with Google Analytics can be found in Google's privacy policy: Google Analytics Privacy Policy.

Contract Data Processing
We have concluded a contract for data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of the site visitors. This data is obtained from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to Data Collection" section.

Mouseflow
Our website uses the analysis service Mouseflow. The provider is Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Usage profiles can be created from the data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are locally stored in the cache of your internet browser. The cookies allow us to recognize your browser. The data collected with Mouseflow technologies will not be used to personally identify visitors to our website without their separately granted consent and will not be merged with personal data about the bearer of the pseudonym.

Mouseflow cookies remain on your device until you delete them.

The storage of Mouseflow cookies is based on Art. 6 para.

Google AdWords und Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

“Conversion cookies” are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.

You can find further information on protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Uptain

To improve interaction with our visitors, we use a Java Script plugin from uptain GmbH ("uptain plugin"). This allows us to analyze your use of the website and improve customer communication (e.g. through a dialog window). To do this, we collect information about your usage behavior, i.e. movement of the cursor, length of stay, links clicked and any information provided. The legal basis for processing is our legitimate interest in direct marketing and the provision of our website.

As a processor, uptain GmbH is strictly bound by our instructions. The information collected is not passed on to third parties unless we are legally obliged to do so. If the information collected by the uptain plugin contains personal data, this is deleted immediately after you visit our website.

You can deactivate the use of the uptain plugin at any time using the following link: Click here to deactivate

AdCell

This website includes components from Adcell, a service provided by Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany. Adcell is a network that offers affiliate marketing.

This website uses tracking cookies from Firstlead GmbH with the ADCELL brand (www.adcell.de). As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. Firstlead GmbH / ADCELL uses cookies to be able to trace the origin of orders. Firstlead GmbH / ADCELL also uses so-called tracking pixels. These can be used to evaluate information such as visitor traffic on the pages. The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to a Firstlead GmbH / ADCELL server and stored there. Among other things, Firstlead GmbH / ADCELL can recognize that the partner link on this website has been clicked. Firstlead GmbH / ADCELL may pass this (anonymized) information on to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.

Your technical options for objection

If you do not want your surfing behavior on our websites to be analyzed, please use the opt-out option provided by Adcell on the page https://www.adcell.de/datenschutz. If you would like to reactivate the processing, you can also do this on the specified page.

Criteo

Our website uses cookies/advertising IDs for advertising purposes. This enables us to show our advertising to visitors who are interested in our products on partner websites, apps and emails.

Re-targeting technologies use cookies or advertising IDs and display advertising based on your previous browsing behavior. To opt out of this interest-based advertising, please visit the following

websites:

http://www.networkadvertising.org/choices/

http://www.youronlinechoices.com/

We may share information such as technical identifiers from your registration information on our [website/app] or CRM system with trusted advertising partners.

This enables your devices and/or environments to be linked and provide you with a seamless experience across the devices and environments you use. For more details on these linking capabilities, please refer to the privacy policy found on the aforementioned platforms or the explanations below.

Criteo privacy policy: http://www.criteo.com/de/privacy

6. Newsletter

With your consent, you can subscribe to our newsletter, with which we inform you about our current, interesting offers. The goods and services advertised are named in the declaration of consent.

We use the so-called double opt-in procedure to register for our newsletter. This means that after you register, we will send you an email to the email address you provided, in which we ask you to confirm that you wish to receive the newsletter. In addition, we save the IP addresses you used and the times of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

The only mandatory information for sending the newsletter is your email address. [The provision of further, separately marked data is voluntary and is used to be able to address you personally.] After you confirm, we will save your email address for the purpose of sending the newsletter. The legal basis is Art. 6 Paragraph 1 Clause 1 Letter a of GDPR.

You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can revoke your consent by clicking on the link provided in each newsletter email or by sending an email to [email protected] or by sending a message to the contact details provided in the imprint.

We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called tracking pixels, which are single-pixel image files. For the evaluations, we link the data mentioned in § 3 and the tracking pixels with your email address and an individual ID. Links received in the newsletter also contain this ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click on in them and use this to determine your personal interests. We link this data to actions you take on our website. We work with the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA (Mailchimp). The Rocket Science Group is Privacy Shield certified. The transfer of data to a third country therefore meets the requirements of Art. 44 ff. GDPR. After unsubscribing, we store the data purely for statistical purposes.

7. Plugins and tools

YouTube

Our website uses plugins from the YouTube site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plugin, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

You can find more information on how user data is handled in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages equipped with a Vimeo plugin, a connection is established to the Vimeo servers. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged in to your Vimeo account, you allow Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how user data is handled, see Vimeo's privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google to ensure a uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This tells Google that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

For more information about Google Web Fonts, see

https://developers.google.com/fonts/faq and in Google's privacy policy:

https://www.google.com/policies/privacy/.

Changes to this privacy policy

We reserve the right to occasionally adapt this privacy policy in order to always comply with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Contact options

If you have any questions about data protection, you can contact us at the address provided in the imprint or directly by email to our data protection officer at [email protected]. If you have specific questions about the protection of your data or the revocation of your consent, we will be happy to help you.

Right to lodge a complaint with a supervisory authority

You have the right to complain to a supervisory authority about our processing of your personal data. The responsible supervisory authority depends on the federal state in which you live, work or the place where the alleged violation occurred.

Closing words

The protection of your data is very important to us. We thank you for your trust and will always handle your personal data transparently and fairly. If you have any further questions or suggestions regarding data protection, please do not hesitate to contact us.

This privacy policy was last updated on April 22, 2024.

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